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DREAMS

SLEEPMOTION

 

DREAMS SLEEPMOTION

COMMERCIAL

CG / ANimation / motion DESIGN

A fun satirical advert for Dreams new Sleep Motion bed. Taking influence from glossy tech ads, we wanted the viewer to initially assume that they were watching a phone advert. Somewhat of a parody and a comment on current motion design trends.

Directed by Steve Waugh who also handled the compositing and edit, I was tasked with the 3D aspects of the project such as animation, lighting, texturing and modelling, the highly skilled Vladimir Venkov sculpted and painted the final bed.

The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.

Thanks to Steve Waugh and Joss Brindle for bringing me on for this one!

 
 
 
 

CREDITS:

AGENCY: M&C SAATCHI

PRODUCER: ANDY THACKERY

POST PRODUCTION: COFFEE & TV

DIRECTOR: STEVE WAUGH

MODELING/TEXTURING: VLADIMIR VENKOV

MOTION DESIGN / ANIMATION: STEVE WAUGH, DEXTER GEORGE, ANDY NEEDHAM

POST PRODUCER: JOSS BRINDLE